Loading...

Define Your Own KPIs & Establish AnalysisPermantent Analysis is Possible – But Not NeccessaryKPI-Definition is Also a Matter of the StaffBecome Your Own Yard StickStructuring KPI DocumentationFinancial Perspective – Turnover and Sales MetricsCustomer Perspective – Customer Support MetricsMarketing Perspective – Online Marketing MetricsFrontend Perspective – E-commerce System MetricsInternal Process Perspective – Process Quality and Speed Metrics Measuring the Digital World Key performance indicators (KPIs) allow companies to measure the progress of important goals. Digital platforms and programmes are increasingly making it possible to measure the effectiveness of areas which had previously been difficult to quantify, like marketing campaigns, or the success of customer service. It quickly becomes clear that it is primarily the flood of data which makes analysis difficult. After all, the customer journey can now be followed across all channels and all company processes can be mapped digitally – and in real time. The whitepaper »KPIs in E-Commerce« takes a strategic view of business metrics and their role in e-commerce companies, addressing the following questions:What data is actually necessary?What are the most important business metrics?How should a business metrics system be structured and how does it flow into planning and controlling?EXCLUSIVELY FOR RETAILERS, MANUFACTURERS AND PUBLISHERS: ORDER WHITEPAPER NOW!Our whitepaper is exclusively available to retailers, manufacturers and publishers. Summit the form now and order the white paper »KPIs in E-Commerce«. After brief data verification, you will receive the corresponding download link.