Excerpts From The White PaperIntroductionFigures for the total value of the eCommerce industry vary widely from source to source, though the general consensus is that 2015 saw eCommerce sales totalling around $1. This is a trend…Persistent CartsCookies are now opt-in, which may explain why some online retailers are not using this technique (avoiding obfuscation of the sales funnel). Really, there is no excuse, especially when you consider that 56% of visitors intend to save their carts for later…Abandoned Cart EmailsOur study found that of the top 60 UK retailers including Argos, Next and Asos, only a surprising 22. 95% actually sent an abandoned cart email (ACE), whilst 26% of the top online clothing stores did.

The SMEs were out in the lead with…Exit Intent TechnologyThe amount of consumers who ‘only ever’ bought using a discount code has also risen by 70% to 17% of all consumers – ‘regular’ users of discounts now amount to 16% of UK…Our Results Include… Over 90% of all companies we investigated were employing cookies to store the user’s carts, meaning that any who weren’t were way behind the trend. Converse to our assumptions, SMEs were ahead of the game when it came to abandoned cart emails, with 29. 5% of them entering their users into their funnels, whilst only 26% of the top online clothing stores did.

Only 2% of the top 50 online clothing retailers are currently using exit intent technology in order to save an abandoned cart, with a great deal immediately offering discount codes instead This paper examines the value of e-commerce in today's global economy while also identifying related to the purchase and delivery of goods and services..

The top 50 clothing companies were leading the field with Facebook re-marketing with almost a quarter (24%) of these brands using Facebook to reach their website visitors once again. 5% were using Google remarketing as a way to re-engage with their visitors – way behind the top shopping brands who were at 78. IN THE FULL REPORTUnderstand the scale of abandoned carts.

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